Tamil language in Ather Rizta Z dashboard on Pongal

Ather Energy announced the introduction of Tamil language on the dashboard of its family scooter, Rizta Z. This update allows Rizta Z owners to switch their dashboard interface to Tamil, making the experience more intuitive and familiar for Tamil speaking riders. The update will be rolled out as an over-the-air (OTA) update across the fleet in a phased manner, starting from February 2026.

As more users turn to digital content in their native languages, it’s clear that people increasingly prefer interacting with technology in the language they think and speak in. To support this, Ather has been working towards offering riders the flexibility to use their scooters in the language they are most comfortable with. Last year, Ather announced a multi-language dashboard interface for Rizta, which can support eight regional languages - Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada, which would make it accessible to a wider audience. The rollout began with Hindi, followed by Kannada, and now Tamil, with the remaining languages to be introduced in the coming months.

Ravneet Singh Phokela, CBO, Ather Energy, said, “Tamil Nadu has been an important market for Ather from the beginning, both in terms of our manufacturing presence and our growing rider base. As Rizta continues to see strong adoption and has recently crossed the 2 lakh sales milestone, it becomes important for the product to feel familiar and easy to use for riders across regions. Building local language support into the Rizta experience has been a deliberate part of how we think about creating a seamless ownership experience. After the Kannada dashboard rollout, bringing Tamil to the Rizta Z dashboard on the occasion of Pongal felt like a natural next step.”